Hans Ulrich Gumbrecht

Stanford University / Universidade de Lisboa


BEAUTY

The now ubiquitous “selfie-stick,” in its embarrassing directness, has added a grotesque degree of evidence to a condition of experience with which we have long been familiar. Visitors at art museums stepping a few steps back and a few steps forward in order to find what will end up appearing to be the “right” distance in front of a painting; potential spectators making a value decision about price levels for different locations in a theater building, a stadium, or a concert hall; and a connoisseur getting his nose close to a glass of wine in order to appreciate what we call (in the most tautological of all metonymies) its “nose”—

BELEZA

O selfie stick, coisa agora ubíqua e metediça, veio acrescentar um grotesco grau de evidência à condição de vida com que há tempo temos vindo a familiarizar-nos. Nos museus de arte, os visitantes avançam ou recuam alguns passos para se posicionarem à distância “certa” de um quadro; potenciais espectadores decidem sobre o valor dos preços dos diferentes lugares num teatro, num estádio ou numa sala de concertos; um connoisseur aproxima o nariz de um copo de vinho, para avaliar aquilo a que, na mais tautológica das metonímias, se chama o nariz do vinho —